TIANJIN, Vietnam — — The NFL’s schedule is not going anywhere.
But the NFL’s popularity is likely to drop even further as its TV ratings decline.
The NFL is struggling to stay relevant amid the digital revolution, with viewers increasingly abandoning the traditional TV broadcasts.
The league’s ratings have declined since the beginning of the year, but they are expected to return to a pre-digital peak in the coming weeks.
The decline is a problem for the NFL because of a key feature of its business: live games.
NFL fans are not allowed to watch games live.
That means they have to go to a cable or satellite provider or a streaming service like Netflix.
The sport’s decline is not new.
It’s happened since the early 1990s when it lost more than two million fans a year to online streaming.
In recent years, that trend has reversed.
Now the NFL is seeing more and more fans flock to online services like Hulu, HBO Go and YouTube.
“I’m worried about it,” said Paul DeMartino, the NFL president for the Philadelphia Eagles, a team in the NFC East.
“It’s not good.
It really is a big concern for us.”
With viewership declining, the league will need to increase ticket prices, which could make fans less likely to watch the games.
The NFL is also struggling to attract more viewers to its digital platforms, especially during the holiday season when its games are typically the most popular.
“The problem with the NFL isn’t the ratings,” DeMartinosaid.
“The problem is that it’s not getting more viewers.”
The league has been struggling to grow the revenue that its games generate.
Last year, the average NFL ticket cost about $2.85.
But with digital subscriptions beginning to flood the market in recent years and fans abandoning cable or streaming services, the cost has jumped to $4.50.
The average price for an NFL season ticket is now $7.30.
That includes taxes, fees and the cost of the game itself.
The league’s new television contract expires at the end of the season.
But the NFL doesn’t have a good track record of attracting viewers to sports.
The games have been popular only for a short time.
In 1998, the NBA was averaging 1.6 million viewers a game.
Since then, it has averaged 2.4 million.
Even in the Super Bowl, the games have averaged fewer than 5 million viewers.
Last year, ratings for the first four NFL games averaged 1.3 million viewers, down from 1.7 million for the previous four seasons.
The ratings also dipped slightly from last year, when the games averaged 4.1 million viewers per game.
DeMartinsays the NFL has to do better to get viewers back.
“We’ve got to make a lot of adjustments,” DeMartinosaid.
The biggest problem for advertisers is that the league has struggled to get people to tune in for the games on their channels.
The networks that are broadcasting the games also tend to have low ratings, which makes them difficult for advertisers to target.
The teams that are airing the games are often the most unpopular.
The ratings decline has prompted several advertisers to start canceling their NFL packages.
ESPN, the sports network owned by Disney, said this month it would stop broadcasting the 2017 Super Bowl because it’s losing viewers.
The company’s parent company, Disney, also said in February it would cut the revenue of ESPN’s flagship NFL game, the NFC championship game, to compensate for the ratings decline and reduce the costs of its games.
Other advertisers have been more selective in their coverage of the NFL.
ESPN announced it was scrapping the 2017 season of the “Monday Night Football” game after the network’s average audience dropped to 2.6million viewers from 3.5 million in the previous year.
That drew criticism from some advertisers.
But even the most vocal critics of the ratings said the league should do more to attract new viewers to the games and to boost its online streaming service, NFL Now.
NFL Now is one of the most powerful platforms in the sports world, and it has a strong presence on Roku devices.
The service allows fans to watch football games and other events live on-demand.